Salesloft
A SaaS product that specializes as a revenue orchestration platform. I spend most of my design effort working here, including setting the art direction for company videos.
Something in the motion
Motion design has become an integral part of my creative output. Incorporating it into my toolkit has improved my static design work as well and the solutions are often fun and add dynamism to any work.
Showcase
The grand gesture
In June 2023, Salesloft launched Rhythm, a first-of-its-kind revenue workflow solution powered by Conductor AI, Salesloft’s proprietary and patent-pending AI engine. This innovation has been groundbreaking for B2B sales teams in driving productivity and business outcomes. Our team was tasked with creating an integrated campaign from pre-launch to post-launch. All with the intent to build momentum for the launch.
Time well spent
The campaign was a success resulting in the following in just 60 days after launch:
$865K in sourced new pipeline from Sales AI summit
122 demo requests
72K organic page views
17 media placements
Our team was recognized by the GSU Robinson School of Business and rewarded
with the Marketing Award of Excellence for its innovation and marketing influence.
Cut. Design. Edit.
Video editing and composition hold a special place in my design mind. As someone with many passions, I’ve built up a repertoire of abilities to tap into for a big impact on projects.